Create a financial publication for Investec Asset Management bringing to life 30,000 words of insights.
The Investec zebra provided the perfect starting point.
For the third iteration of the journal, the insights were based on a single marketplace – China.
For centuries the colour red has represented good fortune in Chinese culture. As investors read, hand-cut divider spreads get more and more densely red, representing a journey towards good fortune.
Internal spreads bring the content to life in a style that echoes Chinese culture, design, typography and art.
Agency: The Partners